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Marketing The Deal - Interview With Cleveland Business Broker Brad Ruth
Q&A with business broker Brad Ruth on marketing businesses for sale.
Brad Ruth
Current marketing the deal state of the business acquisition & sale industry
Sit-Down Interview With Business Broker Brad Ruth
Talk to me about the marketing process for marketing a business for sale… What are the top considerations a business broker needs to manage well?
I market my businesses on my company and personal LinkedIn profile, business Facebook page, company website, BizNexus, and BizBuySell. I have an email list of about 650 active buyers that have expressed interest in businesses I have sold in the past. As a broker, it is important that I respond quickly to interested buyers with a link to NDA and a phone call.
Where do you see sellers typically fail when marketing their own business for sale?
Sellers typically do not have a strong network and they should be concerned about keeping the sale confidential.
What are your favorite tools & platforms for marketing a business for sale?
How many buyers do you typically want to have bid on a deal you represent?
It just depends on the business, but usually 2 or 3.
Anything else? What’s special about your particular marketing strategy for sellers in this market?
I believe I am more active on social media and I have an extensive list of active buyers that I stay in touch with. This is definitely an area I can always improve.
