When estimating the value of your company, there is a myriad of key factors that can substantially impact the business valuation formula.

Business valuation formula

What if a single error ruined the biggest sale of your life?

Many entrepreneurs work hard every day to turn their business into a success. The ultimate goal is typically to sell their successful business and reap a significant profit.

To truly gain a profit, though, you must fully understand the value of your business. And that means understanding what actually goes into a proper business valuation.

Wondering which factors impact your business valuation? Keep reading to find out!

Room to Grow

When someone buys your business, they are not buying what it currently is. Instead, they are buying what it has the potential to become.

It is important for your business to have growth prospects and opportunities for easy expansion. These help boost your brand in the here and now while showcasing your full potential to prospective buyers, especially if your company is young.

This is why analytics should be at the heart of any growing business. You can have your finger on the pulse of emerging trends and tailor your business to changing demographics and tastes.

Financial Performance

Growth potential is only one part of the valuation formula. Potential buyers are also interested in your past financial performance.

Put simply, it's tough to project future potential if your business has been bleeding money. Conversely, if you've steadily turned a profit for the past 3 years or so, your business will seem like a stable and steady investment.

Ultimately, this is why it makes sense to try to sell your business when it is at its peak performance and you have the financial records to prove it.

The Competition

A buyer inherits more than your future prospects when they buy your business. They also inherit all of your competition.

Make no mistake: buyers want to know what your competitors are like. This includes both the size of the competition and their overall numbers.

For example, if your market segment has a handful of large competitors, that can be a bad sign. It means that a buyer may have an uphill climb against well-funded and well-established competition.

If the segment has mostly smaller competitors, though, this can be a good sign. It means that these smaller businesses will be easier to take on as the business grows.

Business Location

Certain parts of the business valuation formula are set in stone. For example, the business location is just as important as ever.

A business designed for hip, urban millennials may not be a hot seller if you're located in a rural area. And even if the business is a perfect fit for the area, a buyer will pay special attention to rental costs and other overhead expenses.

No matter the business, an affordable location with easy customer access will always be highly valued.

Business Valuation Formula: Your Future Awaits

Now you know the most important aspects of the business valuation formula. But do you know who can help you sell your business?

We specialize in every aspect of business sales. If you want to see how we can electrify your sales chances, try out our BizNexus service today!

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